icon design

I worked with Jeremy Bailey to develop these whimsical icons, unique to Freshbooks, for use on their desktop, mobile site and app. The icons were created to make the product feel seamless, easy-to-use, approachable, quirky, professional and fun.

The new FreshBooks was built from the ground up to be

straightforward, playful, approachable.


Approachable — Legible — Whimsical

Using the iconic Freshbooks leaf as the inspiration, I re-designed the icons to maintain the established approachable, quirky style, but refined them to feel more professional, legible and usable.


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