RISE Magazine

brand design + creative direction

RISE Magazine fuses science, culture and wellness to share news and stories about the marijuana industry from a lifestyle perspective.

Sabrina was hired to execute Brand Design and Creative Direction for all visuals a modern brand may need. This included the classics—creating the brand and guidelines—as well as establishing new age assets like GIFs, Instagram templates, etc.

Specific skills: Creative Direction, brand design, graphic design, illustration, GIF creation.

Initial Exploration

           Rise Above — After establishing the overall visual direction, I got to work creating the RISE Brand Bible and creating hundreds of assets for various social channels and sites.

     The work had to appeal to progressive women 25-40, particularly trans people, people of colour, and people with a passion for women’s issues.

The GIFs were a huge hit as a way to tease content and build excitement. I purposely made them simple and pre-designed a few slides for quick asset creation to take advantage of timely cultural topics.


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